In the world of marketing and the endeavor to get more people in front of your products, services and offers, TV advertising probably stands out as being one of the most powerful and saught after mediums to work with. The problem is that many people think it costs too much and it’s not targeted enough.
Contrary to what you may have heard, tv can be a great tool for financial advisor marketing, and it can be VERY cost effective. You need to follow through. You can even do it with a cheap marketing budget – $2,000 or less. The TV advertisers will want to sell you more advertising. They will tell you people need to see your ad a lot before they will respond to it, or remember you. HOGWASH!!!
Don’t do what they say. Do it this way. Do Direct Response TV. Under the video porion of this site I will soon be posting the first step of MY TV campaign – with the rest to come in the next few months. I was on Television once and saw awesome results! $1.6,000,000 bucks from one campaign! You can see awesome results from just one viewing of a 30 second spot, but you need to do it right. You have to have good offers for the people that you want to get into your funnel! Don’t spend tons of money trying to be like NIKE or PEPSI, you just need to get in front of the right people with the right offers.
Ask questions, and stay tuned for my TV campaign, one posting next week, and the whole series (both paid and FREE TV AIRTIME / PUBLICITY), along with instructions on how to do it for your business, coming in the next few months. Don’t want to overload you with too much info or your head might explode!
To learn more great financial advisor marketing techniques, visit: http://www.marketdominationprogram.com/financialadvisormarketing
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