DOMINO'S PAPA JOHNS COMMERCIAL: SMART OR DUMB?

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Sometimes it isn't very smart at all.

A little background regarding this commercial.

Several years ago Pizza Hut 424 buy viagra | where to buy cialis without prescription | order online levitra filed a lawsuit against Papa John's Pizza, asserting that Papa John's slogan, “Better Ingredients. Better viagra online pizza,” is “false advertising.” That Online Viagra Shops order viagra | buy cialis prescription | order levitra online is the court case to which this Kamagra online acomplia TV commercial for Domino's Pizza refers.

Remember, this advertisement was paid for by Domino's sildenafil citrate | buy cialis daily | buy buy cheap cheap levitra levitra Pizza…which had no involvement with that court ruling.

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So, Domino's Kamagra had nothing at all to do with the judicial find substitutes for lasix referred to in this commercial…which coughed up big bucks to produce and air this commercial….

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BRANDON SOLANO generic levitra Kamagra – DOMINO'S HEAD CHEF: For years, Papa John's has buy cheap camagra buy buyviagra brand viagra | buy cialis online cheap | buy levitra online been telling us they have better ingredients, better pizza. But when challenged in this court, they stated their slogan is “puffery.” What's Kamagra puffery? buy viagra 100mg online | buy cialis online 20mg | buy buy cheap cheap Order Generic Female Viagra Online without Prescription levitra levitra Scott, you're cheap cialis cheap clomid online a lawyer…

SCOTT: Puffery: an exaggerated statement based on buy cheap levitra buying antibiotics online opinion, not fact.

BRANDON SOLANO: Here's what' s not puffery. Cheap Cialis Jelly online Buying Trimox Our new hand-tossed extra cheese and pepperoni pizzas just beat Papa John's in a n

ational taste test.

buy acomplia online Kamagra And to celebrate, we're offering two medium, two topping pizzas order zithromax without buy Buy Cialis Professional Online viagra europe | buy cialis no rx | buy levitra low price prescription for just $5.99 each. Our pizzas taste brand buy cialis viagra better, and that' s not puffery.

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This is what we in the advertising business call “Really Dumb.” It violates one of the most basic tenets Buy erectalis online of positioning: Ampicillin Drugstore buy online cheap Bigger brands should not review cheapest viagra kamagra tabs promote their smaller competitors.

Domino's has a much larger piece of the market pie (sorry about that one), but bizarrely it chooses amoxil buy to bring a smaller competitor to the attention of many consumers who previously had been unfamiliar with the other brand.

Domino's always owns a greater “consumer mind share”: When asked, “What brand do you think of when I say 'pizza delivery service?'?” far more people will say “Dominos” than ” Papa John's.”

But THIS commercial helps link the larger brand (Dominos) to the smaller, less known brand (Papa John's).

While no doubt Dominos thinks the spot puts Papa John's in its amoxicillin place, many consumers will be left with the name “Papa John's pizza” without recalling the allegations against it.

Standing in front of a courthouse and having a lawyer read a legal definition does nothing to make Dominos' pizza seem tastier — which is the goal of Domino's buy levaquin current “Better Ingredients. Better Pizza” advertising campaign..

This commercial is typical of a common type of Kamagra bad advertising. The message they are trying to deliver is “Dominos' pizzas taste better.” But the first 17 of

the 30 seconds were spent talking about a competitor.

That's a bush league approach to advertising.

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