Skip to content

Categories:

HOW TO SAVE TIME, THRIVE & PROSPER IN THE RADIO BIZ

I teach radio met

ronidazole online commercial viagra writing, buy viagra pill | where can i buy cialis | buy levitra online generic levaquin target=”_blank” href=”http://www.danoday.com/adv”>how to sell radio advertising, and how to create effective radio advertising.

order Brand Levitra acomplia levitra online

 

Recently I critiqued two radio commercials for a client.

 

I was typic ally

meticulous in my critique.

 

I’ve never told anyone this, but as soon as I’ve e-mailed an advertising critique to a client, I become a little order viagra | buy cialis prescription | order levitra online nervous.

 

What if they’re offended? I don’t like Order Generic Female Viagra Online without Prescription offending people. Especially clients.

 

So when my e-mail inbox included two messages buy levitra buy viagra europe | buy cialis no rx | buy levitra low price from him this morning, I took a deep breath before opening where sildenafil citrate | buy cialis daily | buy buy cheap cheap levitra levitra can i buy lasix them.

 

The first was in response to my first critique:

 

“Awesome! Thanks for the great job … This 424 buy viagra | where to buy cialis without prescription | order online levitra is EXTREMELY helpful. Buying Trimox I’ll be sending you some new commercials soon for your critique.”

amoxicillin buy

 

The second message, responding to the second critique, said:

 

“Thanks again … great suggestions and points.”

 

It was a nice buy brand viagra | buy cialis online cheap | buy levitra online way to start the morning.

 

Usually I critique commercial copy before it’s produced. That makes sense to me, because that way the client has time to change the copy before going into production. But this time I had critiqued commercial copy that already cipro without a prescription had been recorded.

 

One hour and 16 minutes after I received the Ampicillin buy online Drugstore cheap client’s second “wow, thanks!” response, I received a very long e-mail from someone I don’t know.

buy viagra locally | buy cialis shop tadalafil | cheap levitra buy amoxil online online

 

That someone appears to be the guy who wrote and produced the commercials Brand Levitra I had critiqued. viagra purchase | buy cialis daily use | low price levitra It was a copy of an email he’d sent to the client.

 

It was not what one would call amoxicillin buy a rave review of my critiques.

buy online viagra viagra | buy cialis for daily use | cheap levitra order

 

Two elements of his rant leapt out levitra cost at me:

 

1. He defended the use of the lame voice talent (whom amoxil pill I had pointed out sounded like a schlocky announcer who clearly was simply reading the copy he was being paid to read) by saying, “With our budget, that’s all we can afford.”

 

Ridiculous.

 

Those particular spots didn’t require a voiceover cheap diflucan online superstar. It would have cost only $250 – $300 to get a much better voiceover perform

ance.

 

I don’t know buy cialis now what they paid their voice over cheap clomid online guy, but if they’re not willing to shell out $250 Buy Revia Online Brand Levitra – $300 Buy Topamax Online Pharmacy No Prescription Needed for a decent announcer read, they need to adjust their priorities.

 

2.The e-mail was quite verbose.

I mean, this guy was upset. Doxycycline Online

buy camagra

 

buy propecia cheap

AND THEN I DID SOMETHING buy viagra 100mg online | buy cialis online 20mg | buy buy cheap cheap levitra levitra VERY, VERY SMART.

 

I closed the e-mail buy Amoxil online without reading it.

 

I got the gist of it: “You don’t know what the heck you’re talking about.”

 

Why read further Cheap Cialis Jelly online?

 

Brand Levitra

So I cheap cialis could become offended

?

 

So I could catalog and rebut his evidence of my alleged incompetence

?

 

Brand Levitra

Do you know what would have generic cheap kamagra happened if I had taken two minutes to read his entire attack (or, from his ampicillin online perspective, his defense of viagra buy cialis soft his work)?

Brand Levitra

 

I would have spent hours cheapest viagra mentally refuting his every viagra online point.

 

That’s how my brain works.

If I think I’ve been unfairly attacked, my instinct is to defend

myself — even if only within the privacy of my own mind.

 

But I had other stuff to do

today. weight loss acomplia Why waste any of my sorely limited time (and buy real viagra without prescription | buy cialis fast shipping | low price levitra even more severely limited brain power) marshalling an argument I never would deliver

?

 

WHAT DOES THIS HAVE TO DO WITH buy Ampicillin YOU?

 

Maybe nothing.

 

proscar Online Viagra Shops

Or maybe you’re a radio station producer Buy catapres online and a thoughtless salesperson mentioned, while passing you in the hallway, “The client hates that spot you did for Brand Levitra him.”

 

Oh? You mean that spot that was approved every step of the way and Brand Levitra now is on the air?

 

Let it go.

Getting all upset won’t help you at all.

 

Or you’re an account exec and the Traffic Director screams at you because you didn’t remind her that she had promised to change your client’s rotation, so she forgot to do it and it’s all your fault.

 

Let it go.

Let her words float past you like a summer breeze. (You don’t bother to argue with buy cytotec the wind, do you?)

 

Or you’re a jock, and the station engineer(!) pointedly tells you the comedy bit you did on yesterday’s show “really wasn’t very funny.”

 

Should the radio station engineer be critiquing the radio air talent

? No.

 

Should you care anything at all about whether the station engineer cheapest place to buy viagra online | buy cialis jelly | purchase levitra online thinks you’re funny Brand Levitra or your show is goo

d? C’mon.

 

Let it go.

 

Use that time buy amoxicillin online and energy for something constructive.

amoxicillin

 

Why, look at me.

The additional time I didn’t spend on the guy’ s e-mail

?

 

I cheap levitra buy href=”http://amoxil-pharm.net”>amoxil buyviagra generic used it to write this article.

Cialis Without Prescription

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • MySpace

Posted in How To Sell.

Tagged with , , , .


0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.



Some HTML is OK

or, reply to this post via trackback.

Security Code: